RevTech Fellows Spring 2021 Case Study 

Neighborhood Goods               

Linda Cheng

The Wharton School, 2022

“The RevTech internship provided a great way to work directly with early stage brands facing a breadth of different problems, all while gaining as much exposure as desired to RevTech’s founder and VC deals. I had a great time working directly with Neighborhood Good’s CEO and Chief of Staff, invaluable relationships I will continue to leverage in my career in retail tech.”

Key Objectives: 

  • Neighborhood Goods is a new type of department store, featuring an ever-changing landscape of the world’s most thoughtful, progressive, and exciting brands.
  • Objective 1: Determine Neighborhood Goods’ current customer profiles and opportunities to tap further into various segments to gain market share
  • Objective 2: Identify new customer opportunities

Results & End Impact 

  • Created 6 distinct customer segmentations (based on shopping behavioral data) with actionable recommendations based on customer insights; recommendations yield a potential size of prize of $1-2M
  • Developed customer metric dashboards that provide insights related to shopping behavior, top revenue / top acquisition products, cross-shopped brands, and foot traffic demographic trends
  • Identified new customer opportunities based on macro-level trends and societal shifts that will affect the retail industry

Key Learnings 

  • Hands-on experience working for an early-stage startup, during which I had to manage my own work autonomously
  • Exposure to the retail tech industry, in which I want to develop my career post-grad
  • Knowledge about venture capital and its role in startups

Paying it Forward & Next Steps 

  • I plan to provide guidance to those in my network who are interested in RevTech and startups
  • I will be working as a product manager intern for Thredup, a retail tech firm that allows users to buy and sell high-quality secondhand clothes.